Track the effectiveness of your media spend.

With a mobile call-to-action in your advertising, you can measure what particular media channels deliver the best levels of interaction with your consumers.		By tracking interaction via different keywords, you can measure virtually all media channels - print, OOH, TV, radio, web site, point-of-sale, direct mail, etc.

Additional Details

• Air2Web will track the mobile call-to-action against a number of keywords.
• Customers get a special Media Tracker report emailed to them weekly.  This report shows the relative performance of each media channel, as well as response metrics for each media channel separately.
• You can add Media Tracker to any of your Air2Web mobile marketing campaigns (Coupon, Store Locator, Contact Capture, etc.)
• Ten keywords are included with the Media Tracker.
• Additional keywords can be added for $250/keyword.
• Your Media Tracker solution runs for the program duration of the mobile marketing campaign you are tracking.