Brands Capture Contact Data via New Mobile Marketing Campaign
TechLINKS, 09/26/08
Air2Web’s complete mobile marketing solution offering, which enables clients to better promote to, service and transact with their customers via mobile devices. Each Solution, which can be tailored for specific vertical markets, includes unlimited standard-rate messaging and takes just weeks, instead of months, to implement. more
Brands Capture Contact Data via New Mobile Marketing Campaign
FierceWireless, 09/26/08
Contact Capture allows brands to include a mobile marketing call-to-action in its communications which directs customers to respond to the message by texting in a keyword to a shared short code. Brands can choose what response method is best for each campaign including: response with email via SMS, response with convenient times to schedule a call-back or enable full contact information (address, etc.) from a WAP form. more
Air2Web's New Call-to-Actions Feature: Contact Capture
Wireless and Mobile News, 09/26/08
Contact Capture allows customers to include a mobile marketing call-to-action in its communications which directs customers to respond to the message by texting in a keyword to a shared short code. Advertiser can choose what response method is best for each campaign... more
Air2Web Introduces Contact Capture for Mobile Marketing Data
Mobile Marketer, 09/26/08
“We focus on text messaging as a marketing vehicle to reach 98 percent of the U.S. mobile market,” said Mark Emery, senior director of agency relations of Air2Web, Atlanta, GA. more
Advertising Week 2008 selected Air2Web as its official mobile marketing provider.
ClickZ, 09/24/08
Air2Web is helping to inform conference participants about events throughout the week via mobile devices. more
Air2Web Powering Mobile Efforts at Advertising Week 2008
TechLINKS, 09/23/08
Air2Web, the preferred mobile marketing company connecting consumers with brands via their mobile devices, today announces its selection as the official mobile marketing provider for Advertising Week taking place in New York City. Using leading-edge mobile marketing technology, Air2Web will help inform conference participants about different events throughout the week via their mobile devices. more
Air2Web Powering Mobile Efforts at Advertising Week 2008
Mobile Marketer, 09/23/08
Using Air2Web's mobile interaction services, Advertising Week attendees can opt-in to receive mobile news and alerts about the conference, text-in to vote for their favorite band on-site at the Adobe Battle of the Bands on Wednesday, September 24, and win tickets to three special events taking place throughout the week. more
Mobile Marketer's Classic Guide to Mobile Advertising
Mobile Marketer, 08/11/08
Targeting advertisers, media planners and buyers, agency executives, publishers, teleservices pros, carrier officials and service providers, this guide is chock-full of information on how to conceive, execute and analyze mobile ad campaigns.
Click here for your copy of the Mobile Marketer's Classic Guide to Mobile Advertising.
Dukes of Hazzard Event Uses Mobile to Engage
Mobile Marketer, 06/25/08
“The strategy is to build a database of Dukes fans,” said Doug Benson, director of marketing at Air2Web, Atlanta. “We are going to give attendees several different options on submitting their information – traditional options such as sending their info in and a text-in option. more
Extreme Makeover: Advertising Edition
Wireless Week, 06/01/08
The beauty of mobile is it often provides an unduplicated reach, not reachable through other channels, said John Hadl, CEO of Brand in Hand. Said Bill Jones, CEO of Air2Web: “Mobile is not perfect, but it’s much more track-able than any other model.” more
Internet Ad Trends Favor Consumers
Kiplinger Business Forecasts, 05/09/08
Mobile phones are the one thing that people carry with them all of the time and it's the most intimate of device because advertisers can target consumers individually and offer them coupons and come-ons to buy products or services literally when they're around the corner from a store," says Bill Jones, president of Air2Web, a mobile advertising firm. more
Consumer Electronics Net: Air2Web Sets the Pace for Growth in Mobile Marketing
Business Wire, 05/08/08
Air2Web, the preferred mobile marketing company connecting consumers with brands via their mobile devices, today announced major corporate milestones for the beginning of 2008 that expand the company's capabilities and strengthen its leadership position in mobile marketing. more
Mobile Marketer: Air2Web Designs Mobile Services for Insurers
Giselle Abramovich, 05/08/08
“Mobile is a good supplement to other mediums of marketing,” said Bill Jones, president of Air2Web, Atlanta. “Mobile works well for insurance companies because..." more
Insurance News Net: Air2Web Sees Strong Growth for Mobile Marketing Solutions in Insurance
Business Wire, 05/07/08
Air2Web and insurance industry experts have been working to identify specific processes which can be most improved by implementing mobile marketing solutions. more
Mobile Marketing Watch: Air2Web Lives Up To Expectations Across The Board
Michael, 05/07/08
I have remained impressed by the good words I continue to hear about Air2Web. Anyone looking for information on comprehensive mobile marketing campaigns or how to astutely manage a mobile marketing firm would be wise to check out... more
Promo Magazine: How Bulletproof?
Brian Quinton, 05/01/08
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? We think marketers will find it more palatable to spend pockets of money on developing conversations with consumers, and mobile's good at that... more
destinationCRM: The Moving Target
Jessica Tsai, 05/01/08
Mobile phones have been around for decades -- but the ability to market to mobile-phone users is relatively new. No wonder marketers are still struggling to get it right. As with any other campaign, the critical first step is figuring out your goals. Who are you targeting? Is it to... more
Mobile Marketer: Air2Web debuts Mobile Marketing Solution Series
Mickey Alam Khan, 04/18/08
Air2Web Inc. has officially introduced a suite of packaged mobile marketing services targeting brands, marketers and advertising agencies. The Mobile Marketing Solution Series, as the suite is called, will encompass campaign, promotion and transaction services to marketers using the mobile channel. more
eWeek: Air2Web Mobilizes Retail Marketing Campaigns
Dan Berthiaume, 04/04/08
“We connect brands to the consumer,” said Bill Jones, president of Air2Web. “We reduce the friction involved in getting mobile marketing accomplished for brands.” Jones said his company wants to get retailers asking why they’re not performing mobile marketing, instead of asking why they should be involved. more
Mobile Marketer: Make connections with consumers, not impressions
Mickey Alam Khan, 04/04/08
Air2Web president Bill Jones sat down Wednesday evening with Mobile Marketer’s Mickey Alam Khan to discuss how he positions his company in an environment that’s still besotted with the technology applications of mobile and not marketing. more
Brandweek: Mobile Marketing Fantasy Vs. Reality
Kenneth Hein, 04/02/08
Some marketers are "really trying to accelerate" the channel because "properly used it is the most effective mechanism to interact with customers and prospects." more
WirelessWEEK: Air2Web Launches New Marketing Series
Monica Alleven, 04/01/08
Mobile marketing has been around for several years at a reasonable rate, and Air2Web, a 9-year-old company, is one of the grizzled veterans of the space. What it's seeing now, besides people going beyond just talking on their phones, is ad agencies beginning to embrace the mobile world... more
TechLINKS: Air2Web Launches Mobile Marketing Solution Series at CTIA Wireless 2008
Staff Writer, 04/01/08
Air2Web, the preferred mobile marketing company connecting consumers with brands via their mobile devices, today announced the launch of its new Mobile Marketing Solution Series, "a game-changing approach to how brands and marketers interact with consumers via mobile devices." more
Brandweek: Things are beginning to change for mobile
Staff Writer, 03/31/08
Marketers view the mobile marketing explosion as "inevitable," said Bill Jones, president of Atlanta-based mobile Internet platform provider Air2Web, which counts Starbucks and UPS as clients. Some are "really trying to accelerate" the channel because "properly used it is the most effective mechanism... more
TechNews World: Capturing the Elusive URL: There's Gotta Be a Better Way
Richard Adhikari, 03/10/08
However, speech may not be the answer: "Some things aren't pronounceable," Air2Web Chief Technology Officer Dale Gonzales told the E-Commerce Times. Also, voice recognition is "notoriously lossy" because spoken words must be taken in context, Gonzalez said. "It's not a simple case of just recognizing... more
Peach Seedz: Twelve Little Innovative Companies
Lance Weatherby, 02/26/08
This year ATDC is proud to announce that 12 of our member companies made the Top 40...ATDC graduates Air2Web, Quellan... more
TNCnet: Air2Web Introduces New Executive Suite for 2008
Staff Writer, 02/07/08
With the new team, Air2Web has launched its new Agency Programs practice. The new Agency Programs practice is focused on cooperating with not competing with marketing agencies... more
TechLinks: Mobile Marketing Leader Air2Web Announces New Executive Suite for 2008
Staff Writer, 02/06/08
With the new team, Air2Web has launched its new Agency Programs practice. As the first mobile marketing company to dedicate resources specifically to assist agencies with providing mobile marketing services to their clients... more
ClickZ: Execs & Accounts for February 6, 2008
Matthew G. Nelson, 02/06/08
Air2Web hired three new execs. The mobile marketing firm appointed Bill Jones president, Don Dysert chief financial officer, and Scott Foernsler... more
xChange: Social Networking Meets Mobile VoIP
Tara Seals, 01/31/2008
Peer-to-peer VoIP has suffered from a lack of mainstream adoption to date — it’s being held back at the chasm, as it were. But in a trend that is both threat and opportunity for service providers, social networking is adding VoIP and going mobile; and the evolving Web 2.0 movement may just be the... more
EarthTimes.org: Eight Northeast Companies Rank in First Ever Deloitte Wireless Fast 50
Deloitte & Touche USA LLP, 10/24/07
Wireless companies from the Northeast were well represented in the first ever Wireless Fast 50, a ranking of the fastest growing wireless companies based on revenue growth over the past five years. Air2Web placed an impressive... more
ABC Online: Companies show off cell phones of the future
10/24/07
"What wine should I have with this meal? From your phone, text in 'veal marsala' and it'll say you need to have a Pinot Noir," says Bill Jones, the chief marketing officer for Air2Web. more
Wireless Week: Deloitte Names Wireless Fast 50
Rhonda Wickham, 10/23/07
Deloitte & Touche, in partnership with CTIA, announced the Wireless Fast 50, a ranking of the fastest-growing wireless companies based on revenue growth over the past five years. Air2Web placed an impressive... more
E-Commerce Times: M-Commerce Hot Spots, Part 2
Andrew K. Burger, 04/30/07
So, broadly speaking, what needs to happen before m-commerce takes off? "The answer that comes quickly is local content -- content that is specific and unique to the markets in which the growth is hoped," Air2Web CTO Dale Gonzalez told the E-Commerce Times. "In the case of India, a lot of that has to do with Bollywood ringtones and wallpapers of Sachin, the local cricket star." more
E-Commerce Times: M-Commerce Hot Spots, Part 1
Andrew K. Burger, 04/30/07
If you count cell phone ringtone and wallpaper downloads as m-commerce, "you're talking about billions of dollars," Air2Web CTO Dale Gonzalez told the E-Commerce Times. "If you throw in revenue associated with actual buying of other goods using the cell phone ... then the estimates are all over the board. more
Agency Implications in Mobile Advertising, Part 1
Hollis Thomases, 03/27/07
Does Mobile 2007 rival Internet 1.0 of the late '90s? "...We're definitely in danger of getting there, and marketers will be frustrated." What's an industry 10 years in the making to do? more
What To Do About Wireless Ads on Company Equipment
Matt Hamblen, 03/07/07
Advertising has already started to appear on wireless devices. The question for workers is whether they will view the advertising, especially when the device and the air-time costs are supplied by the boss...more
'Java' Script to the Next *Buck's Cafe
Louise Kramer, 03/01/07
Starting today, the java giant is offering a service that allows customers to use their cellphones or other mobile devices to find the nearest Starbucks...more
Staying In Touch
Aaron Huff, 03/01/07
CSX Corp. enlisted Air2Web to build the wireless data link between its host dispatch system and mobile devices so that its 450 drivers could receive and accept loads, and update their shipment status throughout their workday...more
Air2Web: People's Choice Awards
IAB Mixx Magazine, 02/22/07, p.4
Procter & Gamble hired the Atlanta-based, cutting-edge, full-service mobile solution provider to run the text, voice and Web components of its popular program, "The People's Choice Awards." P&G's marketing practices are often seen as a real-time textbook about how it's supposed to be done...more
Georgia's 2006 Venture Capital Totals $353M
Justin Rubner, 02/09/07
Early-stage companies in Georgia received their fair share of venture capital during the fourth quarter of 2006...
Top five deals in 2006:
1. Air2Web Inc. $25 million...more
The March of the Smartphones
Andrew K. Burger, 02/10/07
As technological innovation pushes "smart" mobile devices to support all available media types and the underlying protocols, U.S.-based mobile telcos have...more
MediaPost's Mobile Insider: Pushing the New URL
By Steve Smith, January 23, 2007
Short-code promotions are the new URL pushes. How and when to insert that SMS pitch is becoming a dark art with its own set of conventions and oddball controversies only a direct marketer could love...more
Partnership Enables Driver-to-Driver Communications
By Rhonda Wickham, November 29, 2006
Ever think you might strike up a conversation with other stuck-in-traffic commuters? Now it is possible thanks to a partnership between Air2Web and PL8Scan.com. The provider of mobile messaging and marketing applications, Air2Web, has partnered with the social networking Website to allow users to identify one another through license plate numbers and communicate via text messages...more
The Interactive Advertising Bureau Announces the Creation of the IAB Mobile Committee
October 30, 2006
The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit today. As an extension of the IAB's overall mission, to increase the share of advertising and marketing dollars that Interactive media captures in the marketplace, the IAB Mobile Committee will focus on developing mobile as a viable advertising platform for marketers and agencies... more
September Funding Flows Toward Mobile
By Mark Sullivan - Reporter for Light Reading, October 26, 2006
"The pace of venture capital investment in the digital media industry remained brisk in September," Rutberg analyst Peter Daley tells Light Reading. "There was significant investor interest in the mobile marketing and advertising category."... more
How-To Guide For Going Off-Portal
By Alfredo Narez - VP of Marketing for Air2Web, October 11, 2006
The mobile marketing industry is exploding as brands, agencies, marketers and carriers invest more in multi-modal advertising and marketing strategies. Marketers crave new revenue opportunities, ways to replace lost advertising revenues and new methods for extending brands into the mobile channel... more
Embrace Mobile: Surveys via Cell Phones
By Katie Fehrenbacher, October 12, 2006
In theory the cell phone makes the perfect research tool — a text-message or WAP-based survey on a cell phone is immediate, location-aware, and targeted. Implementing these services, especially in the U.S. where carriers are controlling and mobile data usage is low, is much more difficult... more
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