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More than 80% of adults own and use a mobile phone regularly. From voting on their favorite sports star to engaging in interactive TV, mobile provides the perfect channel to allow consumers to participate in media and entertainment events.

Air2Web has expertise and experience in providing media and entertainment companies with access to consumers via the most interactive, any time, any where device – the mobile phone.

Mobile supports Media & Entertainment marketing initiatives::

  • Engage customers with TV shows, drive ratings
  • Generate premium revenue - interactive TV
  • Promote DVD/CD sales with content and games
  • Interactive in-venue participation at concerts and main events

Account Balance



- Retail
- Consumer Packaged Goods
- Media & Entertainment
- Financial Services
- Insurance

MEDIA/ENTERTAINMENT SOLUTIONS
PROMOTIONS
Trivia – Allow customers to vote for their favorite actor or sports figure and get engaged with your brand.
Contest – Build opt-in and customer lists while offering your customers a variety of goods and services.
Voting – Give your customers a voice by allowing them to vote for their favorite team.
Promotional Message – Drive new products and services.
TRANSACTIONS
Interactive TV – Engage viewers via mobile participation and drive incremental revenue for your business.
SERVICE
Alerts – Drive customer loyalty by keeping them up to date and informed.
MEDIA & ENTERTAINEMNT BRANDS WE'VE HELPED

One vs. 100
Drive incremental revenue through premium SMS voting and engage viewers with show through mobile participation
KlickSports
Create a new revenue stream from advertising on interactive trivia, polls and game predictions, and allow users to play along with sports games, placing team and player predictions before and during sporting events for cool rewards and prizes.
Vans Warped Tour
Increase fan participation at the series of rock concerts by allowing users to opt in to receive favorite band schedules and autograph opportunities.

Getting Close
Create a new revenue channel through premium SMS while promoting the show and build an opt-in database for future promotions. Viewers could text in for chance to win weekly prizes and opt-in for weekly show updates and messages.
Rock-n-Roll Family
Drive interest and participation by engaging viewers and allowing them to determine the direction of the show. Viewers could text in their votes for which people could stay and which had to go.





Promote, Service or Transact
Most mobile marketing initiatives can be placed into one of these three categories. What do you want to do?


Mobile Marketing Best Practices
Follow these guidelines and you'll keep your customers anxiously awaiting and eagerly participating in your mobile marketing campaigns!

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